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Aug 31, 2018

Purna Chadra Dey

What Are The Most Important SEO On-Page Factors?

Most Important SEO On-Page Factors

Well, I'm sure, that everybody knows about Search Engine Optimization (SEO), how it works and aware with there basic guidelines as well. Basically, Search Engine Optimizations have two types of techniques like On-Page Optimization Techniques and SEO Off-Page optimization Techniques. But today i am going to telling you only On Page optimization activity techniques.

This activity basically does on website pages optimization and it helps to your websites rank well in terms of page title, page description, internal links and Meta tags as well. Therefore, I would like to share my knowledge here on this topic that where we can more concentrate when optimizing on page for websites. Let’s have a look on below…!

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Important places optimizing on a page.

No.1) Quality Content:
As we know that "Content Is King" means, if you don't have quality content in the sense that your content should be more attractive and valuable for audiences. This is the most important  factor when you look into on SEO On-Page.


No.2) Page Title:
Then page title is also most important of your page. Title Tags described your page that you want to tell your target audience. So keep in mind every page should be a unique page title with a least one main keyword.

Remember one thing that title should not too long or too short, It’s should be in 60-70 characters with space. Second thing that also want to say, do not use Comma(,), Underscore(_), or Hyphen(-) when make tile of page and use only pipe(|) character when you separate a word phrase.

E.g. Primary Keyword and Secondary Keyword | Brand Name
OR
       Brand Name | Primary Keyword and Secondary Keyword

No.3) Meta Description:
Then second most important place is Meta descriptions. Descriptions can help your audience understand about your page and used by search engines on search result pages to display preview snippets for given page. In description should put keyword that helps all search engines to find your content. And remember one thing always never repeat the same keyword. Meta descriptions tags while not important for search engine ranking, but extremely important in gaining user click-through rate from search engine result pages (SERPs).

Meta descriptions should be a limit of words that you put. It should be 2 to 3 line or not more then 150-160 characters with space.

No.4) Keyword Meta Tags:
Keyword Meta tags also an important factor that you have to look on it. These are basically HTML Meta tags which have open and closing tags in HTML code. The text in this tags not displayed but it tells browsers about your page information.

          

Here's Video about Meta Tags By Matt Cutts:

No.5) URL Structure :
URL also another important factors on SEO on page activity. URL stand for Uniform Resource Locator, is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it.      
           Code Sample:                     http://www.example.com
A URL is human readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.
URLs should:
  • Use hyphens to separate words. They should not use underscores, spaces or any other characters.
  • Never be longer than 2,048 characters as Internet Explorer won't be able to load the page.
  • Not ideally use parameters. If they need to be used the amount of parameters should be limited to two or fewer.
No.6) Body Tags (H1, H2, H3, H4 etc):
Body tags are also important on page. When writing articles you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally, H1 tags are used for your main page title. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags.
No.7) Image ALT Attribute:
The Alt attribute is a part of HTML code used to include the image on your page. Optimizing image is also important in SEO. The ALT attribute is a critical step that is often overlooked. This can be a lost opportunity for better rankings.
No.8) Keyword Density:
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Keyword density was an important factor in how a page was ranked. Many SEO Export opinioned that keyword density should be in 1-3 percent. Using a keyword more than that could be considered search spam. No.9) Internal Link: Internal links are most important for SEO on-page activity. These are links that go from one page on a domain to a different page on the same domain. These type of links are useful for three reasons:
  • They allow users to navigate a website.
  • They help establish information hierarchy for the given website.
  • They help spread link juice (ranking power) around websites.
Some Other Activities Are Like;
  • Rel="Canonical"
  • Site Speed
  • Site maps
  • Roobots.txt
Original post: Moz.com

Purna Chadra Dey

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